Atkins Brand Design
- Branding, Implementation Support, Logo Design
Mark Wolfe, Managing Director of Atkins
HERITAGE REFRESHED, IDENTITY RENEWED.
Atkins is a fifth generation, family-run Farm & Garden store in Bandon Co. Cork. Founded in 1878, Atkins has proudly served the Cork area and beyond for nearly 150 years. Rigney Forge were proud to bring their new identity to life, by honouring their heritage while creating a modern brand experience that will carry them confidently into the future.
The new Atkins logo distills the brand’s agricultural heritage into a clean, modern mark that feels both grounded and forward-looking. Its bold green palette and strong geometric form ensure instant recognition across the branding and store environment.
THE APPROACH.
Our approach united Atkins’ historic roots with a bold, modern identity, ensuring the brand feels both trusted and robust for the future. From vehicles, to signage and the store environment, a consistent use of the brand colour, typography, and storytelling threads the identity seamlessly across every customer touchpoint.
What we did.
- A bold, modern logo system
- Extended brand graphics
- Store Design
- Uniforms and vehicle wrap system
- Business cards and print collateral
THE BRANDING
We developed a cohesive identity that balances warmth and technical precision, using a palette of deep greens, bright accents, and natural neutrals.
The new identity draws on Atkins’ long-standing heritage, preserving the grounded feel that customers have trusted for generations. By pairing a modern visual design with a grounded tone of voice, the branding bridges tradition and innovation.
Get in touch
See what we can do for you and your next big project.
