The Gem Treatery

Branding, Implementation Support, Instore Communication, Space Design

The Gem Treatery, located in the seaside town of Balbriggan, Co. Dublin is a new concept ice cream, coffee and dessert bar. This project was more than just opening a new business. We revitalised a vacant retail unit, transforming it into a vibrant and energetic space that echoes the spirit of the 80s! With a focus on community and bringing people together to create memories, a new brand was created to appeal to all generations.

THE OBJECTIVE.

The objective was to create an exciting food destination, including the name generation, branding and environment for the Moriarty Group.

Serving innovative desserts, ice cream, coffee and pizza, our design ethos for the space revolved around inclusivity, ensuring that The Gem Treatery becomes a space for all generations to gather. Where family and friends can come together and foster memorable moments over delicious treats, from the ice cream to the coffee bar.

What we did.

BRAND IDENTITY

STORE DESIGN

PACKAGING DESIGN

IMPLEMENTATION SUPPORT:

Liaising with suppliers, shopfitters and printing companies to ensure the smooth delivery of the new space.

UNIQUE CHALLENGES TO SOLVE.

To create a unique environment with a flexible food offering that caters to all age groups, promising a treat-filled experience like no other!

Created zoned areas within the seating area, allowing for groups, families and individuals to feel comfortable within the space.

NAME GENERATION & IN-STORE COMMUNICATION.

The name generation and tone of voice used throughout the branding for The Gem Treatery was very important in the design process. With a delightful fusion of ice cream, desserts, and coffee, the thorough name-generation process captured the essence of indulgence and sophistication, reflecting the gem-like quality of this unique culinary experience.

The positive, family-friendly and playful tone of voice is reflected in the phrases created in neon lighting around the space, as well as adding a fun element to the menus and posters.

The Result.

We are proud that the result of the design is a space that sparks joy in the customers. A destination for friends and families in the Balbriggan community & the wider North Dublin Region to create and share memories through delicious food.

With an eye on the future, the brand and store environment were purposely created so they can be transferable to other locations and be flexible to food trends in treats.