Kavanaghs
- Branding, Implementation Support, Store Design
Noel Kavanagh Jnr. – MD of Kavanagh Group
Situated in Belsize Park, London, Kavanaghs is a new premium supermarket experience offering unique and varied food choices, with a value for sustainability that runs through the brand, the store design and the food offering.
THE OBJECTIVE.
Rigney Forge were engaged to create a new brand identity, alongside a full store re-design from concept through to supporting with all implementation of the project. The branding had to convey a sense of sophistication and position Kavanaghs as a expert food destination that would appeal to the locals and new customers. Our aim was to create a timeless and premium feel, that reflected the quality of the food and encapsulated the subbrands Kavanagh’s are providing to their customers.
What we did.
BRAND IDENTITY
STORE DESIGN
PACKAGING DESIGN
IMPLEMENTATION SUPPORT:
Liaising with suppliers, shop fitters and printing companies to ensure the smooth delivery of the new supermarket.
THE LOGO.
Kavanagh’s logo features the family name and the tree brand mark at the centre representing Kavanagh’s roots as a family business and its expansions and growth. The logo is a presence throughout the store in full form and the tree appears as a stamp detail on various touch points.
Paired with a sophisticated colour palette using shades of deep, sage green, the logo is complemented with a natural colour palette of sand, grey, rust, blue and charcoal black which are used in materials on the exterior and internally.
UNIQUE CHALLENGES TO SOLVE.
Kavanaghs took over a Budgens supermarket, we were tasked with developing a new brand that set a premium standard while also including the Budgens identity.
To create an enduring brand with flexibility to grow with changing food offerings and sub-brands.
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