Bath Avenue Medical Centre
- Branding, Implementation Support
THE OBJECTIVE.
Our role was to update the current Bath Avenue brand to an identity reflecting their values and service. The brand was to be applied to the building and across their customer touchpoints, including web, stationary.
Bath Avenue is a medical centre situated in Dublin 4, that provides a range of healthcare services to the local and broader community.
What we did.
BRAND IDENTITY
IMPLEMENTATION SUPPORT:
Liaising with suppliers, shopfitters and printing companies to ensure the smooth delivery of the new supermarket.
UNIQUE CHALLENGES TO SOLVE.
When designing the brand identity it was important to strike the right balance between professionalism
and warmth. Conveying trust and a sense a of seriousness with the logo to reflect Bath Avenue’s expertise
and instill confidence in patients was key to the overall design. It was also important to create a warm
and inviting atmosphere to promote the caring environment. Combining the professional elements like
simple fonts and navy colour, with softer elements like the rounded brand mark and lighter blues helped
to create this balance.
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